It's Fire Safety - Room by Room!
FIREX^®  smoke alarms show customers the way... 

DOWNERS GROVE, IL -- (October 1, 2002) -- October is Fire Safety Month, and everyone is getting fired up about home protection. The National Fire Protection Association recommends smoke alarms be installed in every room of your home. While that's true, some smoke alarms are better suited for specific areas of the home. FIREX^® has created new room based packaging to help educate customers on what goes where!

Research shows that most customers want smoke alarms to protect their family. Features and technology are only important if they relate to added safety. So the question becomes, when do differences in sensing technology and features make a difference? FIREX^® has the answers. The BEDROOMS & FAMILY ROOMS model has a combination photoelectric and ionization sensor. The sensors detect both smoldering AND fast flaming fires, giving homeowners the earliest warning. This is ideal for areas in which families spend the most time. The HALLWAYS & STAIRWAYS model has a built-in light to help illuminate key exit routes in the home. The KITCHENS model features a photoelectric sensor that is less prone to nuisance alarms from cooking and humidity. Each model comes with a quiet button, to temporarily silence nuisance alarms no matter where the alarm is installed.

	BEDROOMS & FAMILY ROOMS / LITHIUM BATTERY Provides the earliest warning of both smoke and fire High technology quickly senses both smoldering and flaming fires Lithium battery lasts up to 10 times longer than standard batteries Quiet button temporarily silences nuisance alarms Photoelectric and Ionization technology
	BEDROOMS & FAMILY ROOMS Provides the earliest warning of both smoke and fire High technology quickly senses both smoldering and flaming fires Quiet button temporarily silences nuisance alarms Photoelectric and Ionization technology
	KITCHENS Helps prevent nuisance alarms from cooking and steam Also great near bath entries - reduces nuisance alarms caused by steam Quiet button temporarily silences nuisance alarms Photoelectric technology
	HALLWAYS & STAIRWAYS Built-in light helps guide your family to safety Helps illuminate key exit routes for your family Quiet button temporarily silences nuisance alarms Ionization technology
	LOW TRAFFIC AREAS Laundry rooms, basements, workshops and home office Basic protection from smoke and fire Quiet button temporarily silences nuisance alarms Ionization technology

It's all about location, location, location!

Smoke alarms should be installed: In every room of your home, regardless of how small the home. On the ceiling or wall inside each bedroom. In the hallway outside each separate sleeping area. If the bedroom area hallway is more than 30 feet long, install a smoke alarm at each end. At the top of a first-to-second floor stairwell. On the basement ceiling at the bottom of the stairwell. Smoke alarms should NOT be installed: Directly above a stove or dishwasher. Near bathrooms. In dusty or dirty environments. Insect prone areas. In unheated areas, like the garage.

FIREX and Home Depot Tent Events - October 12 - 13

FIREX Smoke Alarm representatives will take part in Home Fire Safety Tent Events at Home Depot stores nation wide. We'll conduct product knowledge sessions, answer questions from consumers and have Fire Safety Coloring Books on hand for the kids from 9 a.m. - 3 p.m. Saturday (10/12) and Sunday (10/13). Local Firefighters will also be present to teach kids fun and easy tips they can use for home fire safety.* Be sure to stop by and see us at the following Home Depot Store locations:

Bridgeton, MO	Woodlands - Conroe, TX	Irving, TX
Roosevelt Rd., Philadelphia, PA	Brentwood NE, DC	Brooklyn, NY
Totowa, NJ	Bridgewater, NJ	Sports Arena - San Diego, CA
N. Hollywood, CA	Colma, CA	Rainbow Blvd., Las Vegas, NV
Thomas Rd., Phoenix, AZ	Stirling Rd., Hollywood, FL	University City Blvd., Charlotte, NC
Dallas Hwy - West Cobb, Atlanta, GA	Evanston, IL	Bloomington, MN
Roseville, MI	Macedonia, OH	Vancouver, WA
SW Denver - Crestline Ave., CO	Olympia, WA	Hillsboro, OR

* Each store will have firefighters present on either Saturday, October 12 or Sunday, October 13. Check your local store for dates.


Educate Children About Fire Safety

Download this great activity book for your child. It's a fun and easy way to learn about fire safety!

You will need Adobe Acrobat Reader to view the Fire Safety Family Coloring and Activity Book . If you do not have this installed, you can download it from Adobe's web site.

Keep these NFPA (National Fire Protection Association) facts in mind:

• Every 18 seconds, a fire department responds to a fire somewhere in the United States.
• About 80% of all U.S. fire deaths occurred in home fires.
• Nationwide, there was a civilian fire death every 130 minutes.
• Nationwide, there was a civilian fire injury every 23 minutes.
• Smoking materials are the leading cause of civilian deaths in the United States and Canada, accounting for roughly one-fourth of the total in both countries.

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